AI‑Generated Creatives for an Artificial Jewellery Brand: 50% Lower Cost per Ad, 90% Faster Production

About the company

Our Client is a fast‑growing artificial jewellery brand known for trend‑forward designs, quick collection refreshes, and social‑first marketing. With product drops timed to festivals and fashion cycles, Client’s growth depends on high‑velocity creative production that delivers premium aesthetics at an accessible price point across Instagram, short‑form video, and marketplaces.

The problem

Ad creation was manual and slow, hinging on coordination with influencers and content partners:

• Sourcing creators, negotiating quotes, shipping pieces, and chasing images/videos.

• Multiple review/iteration loops before an asset was considered usable.

• Uneven visual quality and inconsistent brand framing across campaigns.

The process consumed time, effort, and budget, yet remained critical to Client’s marketing engine.

The solution

We built an AI‑powered creative agent that produces static and video ads tailored to Client’’s brand and audience.

What the agent delivers

• Studio‑quality visuals with on‑brand backgrounds, lighting, reflections, and shadows.

• Variant generation for product angles, colorways, lifestyle vs. catalog looks, and text overlays.

• Video spots (short‑form) with pacing matched to platform norms, hooks, and callouts.

• Brand controls: fonts, color palette, logo placement, safe‑area guides, and compliance checks.

Workflow

• Input: SKU images, key messages, platform, target audience, and offer.

• Output: A ready‑to‑launch asset pack (static + video) plus editable source files and cutdowns.

• QA loop with lightweight human review; feedback trains the agent’s style presets over time.

Success metrics

• 50% reduction in marketing cost per ad by replacing most outsourced production.

• 90% decrease in turnaround time from brief to launch.

• Higher visual consistency across campaigns due to reusable style presets.

Business impact: Faster campaign launches around drops and festivals, more testable variants per budget, and improved brand coherence in paid and organic.